4 Reasons to Deploy Digital Signage Now

Retail signage_450x300As I discussed in a previous post, digital signage is growing by leaps and bounds.  Customers across vertical markets are asking themselves whether it is time to jump in and deploy a digital sign or network in their retail shops, college dorms or restaurant waiting areas.

Here are four reasons why clients should deploy digital signage now:

  1. The competition is doing it. It is likely that direct competition of any business has deployed digital signage and is seeing the results.
  2. Customers expect it. Modern customers expect to be given information and entertainment as they wait.  They expect the use of social media and engagement technologies — it is the kind of thing that modern business do to win new customers, especially younger customers with disposable incomes.
  3. It can be done. The innovations in the market — bigger, lighter, cheaper and more full-featured displays — are simplifying and reducing the cost of digital signage implementations.  Even a novice can now deploy a professional-looking digital sign.
  4. Business profit from it. Customers who have deployed digital signage tell us they are increasing revenue, capturing more cross-sell/up-sell opportunities, and increasing enrollment in customer loyalty programs.

The key, of course, is for clients to determine their business goals and align their digital signage program to achieve those goals.  Whatever they wish to measure and improve, chances are digital signage can help. The time to start is now!

How’s your digital signage business coming along?

About Jennifer Davis

Jennifer Davis is Vice President of Marketing at Planar Systems and Runco International. Her work at Planar spans a wide variety of markets and technologies, including digital signage and architectural displays. Prior to joining Planar, Jennifer worked for Intel Corp. and held a senior marketing management role at a software start-up. She holds a BS in business administration and history from Warner Pacific College and an MBA from Pepperdine University.

One Response to “4 Reasons to Deploy Digital Signage Now”

  1. This is probably a no-brainer comment, but you could do another set of top reasons for conference planners to utilize digital signage. Just take lessons from the hospitality industry.
    – more dynamic than printed graphics
    – easier to update
    – less expensive
    – branded
    – better attendee experience

    Thanks for your post.