Time is the New Money. Spend it Wisely

Let me date myself here for a second….”My bags are packed. I’m ready to go…”

Next week marks the start of the 12th Integrated Systems Europe show in Amsterdam. Did you know that this show actually started in Geneva, Switzerland and had less than 3,500 attendees? And that if it weren’t for the aggressive support of many of our early exhibitors, this show probably wouldn’t exist today? Did you know that visitors from over 70 percent of the countries in the world will make the trip to Amsterdam for this show next week?

Imagine what could happen if every one of those 50,000 or more people who walked through the front (or back, or side) doors of the RAI chose to take a few minutes from their day to directly invest in their professional skills and knowledge by attending a class? And what if they could do it for free? What would be the impact on the quality of our industry? What would be the change in the perception of our clients from this impact? Would you be able to charge for the value you deliver?

Well, you don’t have to imagine it (surprise, surprise!) because it’s true. We’re trying something new this year at ISE. Every single attendee at the show will have the opportunity to become a guest member of InfoComm for 72 hours and enjoy all the advantages and benefits of that membership. We’re offering free access to 30 of our regular InfoComm sessions. If you attend all of them (impossible, so make a choice!) you would capture €1,200 worth of education! This membership also offers member discounts to other events and access to a special post-show analysis of the trends in business and technology that are revealed at the show. It’ll give you access to the InfoComm Lounge where you’ll be able to meet others who are committing themselves to the advancement of their profession and their personal career.

Why are we doing this? A couple reasons, all of which are immensely impactful. Our latest Market Definition and Strategy Survey concluded that the European pro AV market is about 20 percent of the global market. And that means we should have about 1,000 members in Europe…and we aren’t even close. For two years I’ve been listening to members ask for more from InfoComm. And it still amazes me that of all the 50,000 people walking the booths there at the RAI, only a tiny fraction have even heard of InfoComm. So, this is our shameless attempt to achieve multiple goals at once. Increase your awareness of InfoComm and whet your appetite to join and gain value for all of your employees year-round while helping you do your job better.

And why does this matter? Because InfoComm’s mission stands true — to advance the audiovisual industry globally. And we can’t advance this alone.  Richard Branson says, “Time is the new money.” Spend your time wisely next week. First, come to our show. Second, squeeze every ounce of learning that you can from our exhibitors and their amazing products on display and the staff they have brought for your benefit. Meet a new contact for business. Educate a client on the options available for her project. And treat yourself to a guest membership that will assuredly motivate you to access all the benefits of membership hereafter.

See you in Amsterdam!

Dave Labuskes

About Dave Labuskes

David Labuskes, CTS, CAE, RCDD, has been the Executive Director and CEO of InfoComm International, the trade association representing the commercial audiovisual industry, since January 2013. Since joining InfoComm, Labuskes has worked to promote industry professionalism, expand global programs and raise awareness of InfoComm offerings. He serves on the Board of Directors of Integrated Systems Events, LLC, a joint venture European trade show company, and InfoComm Asia PTE, Ltd., a joint venture company in Singapore operating InfoComm’s Asian trade shows. Prior to joining InfoComm, Labuskes served as vice president of RTKL, now a division of ARCADIS, a leading architectural and engineering firm. He is the founder of the company's Technology Design Practice, overseeing the delivery of audiovisual, voice, data, wireless, environmental media, electronic security and acoustics services. He earned a BA in International Politics from Penn State University and earned an MBA from Loyola University of Maryland.

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