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The Backbone Of An Industry

The possible erosion of the traditional commercial AV channel may have been overstated. In some circles, there was speculation that the consumerization of technology and Big Box-ification of AV distribution might lead to customers cutting out trained, knowledgeable AV middlemen and buying their systems directly from manufacturers or retailers. In truth, there’s little hard evidence of such a trend. And frankly, that should surprise no one in the AV industry.

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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Making AV a Strategic Advantage

In my current role, I am tasked to spend time working with global end-user clients. It’s been great to connect and talk with them in an effort to better understand their challenges with AV. Many of these global clients have learned that removing as many technology variables as possible gets them closer to delivering a […]

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Embrace a Security Culture

In the Washington, D.C., area where InfoComm is located, we have an unreliable, accident-prone light rail system. The NTSB says it lacks a “safety culture.” We are at the point in AV and IT integration where AV companies should (if they haven’t already) embrace a “security culture.” It is practically an existential issue.

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Soda-Cracker Videoconferencing

Extend your arm from wherever you’re seated right now and touch the display showing you these words. Can you reach it? If the answer is yes then you’ve just validated that you are at the correct distance to use a fixed focal length (non-zooming) webcam for videoconferencing. If the answer is no, you need a […]

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