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Women of InfoComm Network at a Local Level

Building a successful network requires a commitment from every member to take action and proactively help build a supportive community.  Each one of us can do this at a local level.  Reconnecting once or twice a year at industry shows is great, but it does not build strong community. The mission of the Women of […]

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A Brand’s Best Friend: 3 Ways Digital Signage is Like Your Favorite Pet

There is nothing like the unconditional love of a beloved pet.  According to the American Veterinary Medical Association, 36.5% of American households have dogs and 30.4% have cats.  Why do so many people have pets?  The same reasons that brands should be considering digital signage. They greet you at the door Pets are always happy […]

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Another Way of Experiencing Star Trek

I’m not a Trekkie. I watched Star Trek a little when I was very young, but that’s about it. It’s weird, though, because Star Trek is such a cultural phenomenon, how much you get to know — or think you get to know — about the show just by hearing other people talk about it all […]

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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Making AV a Strategic Advantage

In my current role, I am tasked to spend time working with global end-user clients. It’s been great to connect and talk with them in an effort to better understand their challenges with AV. Many of these global clients have learned that removing as many technology variables as possible gets them closer to delivering a […]

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