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Why Digital Signage Will Be More Prominent in Quick-Service Restaurants

Digital signage isn’t the next big thing to hit the quick-service restaurant (QSR) industry — it’s already here. There are several fast-casual restaurants that are already using digital menu boards, including Tim Hortons. They’ve implemented this technology in many locations and they’re looking to achieve system-wide digital integration by the summer. Take a look at the […]

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Weekly Reading: Off the Grid

One day recently, my son and I rushed out of the house to drive to one of his soccer games. No sooner did we pull out of the driveway than I realized I’d left my iPhone at home. Great son that he is, he told me I could go back and retrieve it, even though […]

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Modern Audio Networking Simplified: Q&A With MNA Chairman Rich Zwiebel

CobraNet used to be the main audio-over-Ethernet standard, and all was well. Everything simply worked together. However, CobraNet was based on Open Systems Interconnection (OSI) Model’s Layer 2 (data link) and supported only 64 channels. And though it’s still used, it’s become a little outdated. Meanwhile, companies began developing network technologies that were based on Layer 3 (network). […]

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Weekly Reading: Apple TV Won’t Do 4K?!

Remember in the heyday of personal computers, when Intel came out with a new processor and everyone needed to replace their computers? Those so-called refresh cycles kept IT pros busy. In pro AV, we have high(er)-resolution video. Ultra high-definition TV (UHDTV, a.k.a. 4K) looks great. It’s the next logical step after 1080p. And if we’re lucky, AV […]

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Three Steps to Engagement

Groups and businesses in retail, museum and other public venues often talk of customer engagement in terms of “attract, engage and connect” (or some variation).  Any physical — or virtual — concept of engagement that seeks to interact with customers and/or visitors goes through this predictable process. It’s useful to look at this as a model of interactive engagement […]

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