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Digital Signage: Why and How to Create a Content Strategy

Digital signage In conjunction with the internet of things (IoT) can arm companies with the power to build brand awareness and promote their products and services. However, for organizations to get the most benefit from their digital signage and IoT campaigns, there must be an effective content strategy.

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InfoComm CTS JTA

InfoComm’s Job Task Analysis Helps AV Pros Worldwide

AV professionals from all over the world recently gathered in Fairfax, VA, to put the CTS® exam under a microscope. This group made up of AV veterans with over 30 years of experience and professionals just beginning their careers analyzed the exam to determine what’s relevant and what’s not based on this ever-changing industry.

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Microsoft Surface Hub

Touch and Collaborate: The Interactive Display Comes of Age (Part 3)

Let’s break down the different classifications of interactive whiteboards and the considerations that need to be made to ensure a successful user experience. While we’re at it, what does the future look like for this technology?

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Reunion_450

3 Reasons Why InfoComm Is Like the Family Reunion of the Industry

As we start to plan for InfoComm 2017 in June, I was struck by how the show has become the family reunion of our industry. Here are three reasons why 1.  It is the “don’t miss” event of the summer If you are in the AV industry, you start each year by putting InfoComm on […]

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Programmed vs. Configured Solutions: Which Approach is Best?

Configured or programmed – that is the question. AV control system programming is still a highly-valued offering with clear advantages, but its future is becoming more ambiguous as the industry’s understanding, needs, and expectations evolve. Many are gravitating to “off the shelf” or “configured” solutions that do not require the perceived challenges of implementation, time […]

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