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Programmed vs. Configured Solutions: Which Approach is Best?

Configured or programmed – that is the question. AV control system programming is still a highly-valued offering with clear advantages, but its future is becoming more ambiguous as the industry’s understanding, needs, and expectations evolve. Many are gravitating to “off the shelf” or “configured” solutions that do not require the perceived challenges of implementation, time […]

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WIN Table_150x150

Women of InfoComm Network at a Local Level

Building a successful network requires a commitment from every member to take action and proactively help build a supportive community.  Each one of us can do this at a local level.  Reconnecting once or twice a year at industry shows is great, but it does not build strong community. The mission of the Women of […]

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Digital Signage

A Brand’s Best Friend: 3 Ways Digital Signage is Like Your Favorite Pet

There is nothing like the unconditional love of a beloved pet.  According to the American Veterinary Medical Association, 36.5% of American households have dogs and 30.4% have cats.  Why do so many people have pets?  The same reasons that brands should be considering digital signage. They greet you at the door Pets are always happy […]

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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Soda-Cracker Videoconferencing

Extend your arm from wherever you’re seated right now and touch the display showing you these words. Can you reach it? If the answer is yes then you’ve just validated that you are at the correct distance to use a fixed focal length (non-zooming) webcam for videoconferencing. If the answer is no, you need a […]

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