Archive | March, 2012

Lessons Learned From Asking and Listening

On a recent trip to Louisville, Kentucky, I had the opportunity to visit some end users of my company’s products. I set up the trip with the help of two integrators in order to research and understand how our products are used, managed and maintained by the end user. As a manufacturer, these meetings are […]

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BIM: Able? Ready? Willing?

As we ease our way into the world of BIM (building information modeling) and alternative ways of designing buildings and projects, one of the questions you’ll hear will be, “Who owns the model?” In the old days, the facility design was “owned” by the design team, from before programming until the building was signed off on […]

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Videoconferencing News You Might Have Missed

The big news last week in the world of unified communications and collaboration was the announced acquisition of videoconferencing vendor Radvision by unified communications vendor Avaya. Combined with Cisco’s 2010 acquisition of Tandberg and Logitech’s 2009 acquisition of LifeSize Communications, I think you’d have to say that videoconferencing is pretty much in the hands of […]

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Certification Sells

Applied Visual Communications (AVC) of Herndon, Va., doesn’t have a marketing budget to speak of. Yet the company has grown 60-plus percent in each of the last two years. “This is our marketing,” says CEO Carole Peters, gesturing to a computer screen that shows half of all the company’s employees hold InfoComm Certified Technology Specialist […]

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How to Improve Your AV Company 110%

If there’s one thing I’ve learned in my years covering AV firms, it’s that they’re about the busiest professionals I’ve ever met. I was talking to one such pro the other day about his plans for InfoComm 2012 and whether he’d even be able to attend this year. He insisted that although he’s busy throughout the year — chasing […]

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