Tag Archives: company culture

Can a Sales-Driven Philosophy Hurt a Company?

I know that without adequate sales, a company will wither on the vine. But can a sales-driven culture also harm a company? From my experience instructing hundreds of audiovisual integration professionals and working with a multitude of AV integrators and technology management organizations, my answer is a resounding “yes.” It’s especially true when the sales department doesn’t see […]

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How Important is Culture to an AV Company?

All organizations have a culture. It’s created either consciously or unconsciously. But how important is organizational culture and why should anyone care about it? Our company has been looking closely at this issue for the last several years. Self-examination began when we started asking ourselves questions about who we are as an organization, why we do what […]

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