Tag Archives: digital signage
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Digital Signage: Why and How to Create a Content Strategy

Digital signage In conjunction with the internet of things (IoT) can arm companies with the power to build brand awareness and promote their products and services. However, for organizations to get the most benefit from their digital signage and IoT campaigns, there must be an effective content strategy.

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Digital Signage

A Brand’s Best Friend: 3 Ways Digital Signage is Like Your Favorite Pet

There is nothing like the unconditional love of a beloved pet.  According to the American Veterinary Medical Association, 36.5% of American households have dogs and 30.4% have cats.  Why do so many people have pets?  The same reasons that brands should be considering digital signage. They greet you at the door Pets are always happy […]

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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Wearables and Digital Signage

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. I have found the health monitoring and alerts uncompelling and the apps too limited, but all in all, it has been a great experiment […]

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One Reason Touch Works

We all know that consumer devices have taught people to touch displays. They are no longer just output devices; they are input devices. And the popularity of large-format touch displays and videowalls is undeniable in the market. And now, we know another benefit of this market adoption: It delivers the message better. Researchers at Neuro-Insight have found […]

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