Tag Archives: InfoComm

A Brand’s Best Friend: 3 Ways Digital Signage is Like Your Favorite Pet

There is nothing like the unconditional love of a beloved pet.  According to the American Veterinary Medical Association, 36.5% of American households have dogs and 30.4% have cats.  Why do so many people have pets?  The same reasons that brands should be considering digital signage. They greet you at the door Pets are always happy […]

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5 Things We Should Stop Doing

Often we get obsessed with new ideas, new technologies, and new initiatives that we can forget that a key part of strategy is what you are going to say “no” to. This applies to us individually, in our companies and as an industry. So, what are five things that I think the AV industry should […]

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What’s That Saying? Perception is Reality?

I love sharing good news. So here’s the scoop, and it’s exciting. The What: InfoComm is launching a new standard this week — one that seems basic, but is very important to our industry. We affectionately refer to it as CLAS, but its real name is INFOCOMM F501.01:2015 Cable Labeling for Audiovisual Systems. It’s a shorty, as standards go, […]

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Reaching the Next Generation of Standard-Bearers

Tech users are rarely aware of standards that work behind the scenes and make their experience accurate and repeatable. Adoption of standard procedure sets allow project designers to improve the quality of their deliverables and save money for their customers. And, as Ann Brigida, CTS, CStd, InfoComm International Director of Standards, succinctly noted in her award-winning World Standards Celebration paper, “each advance […]

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Time is the New Money. Spend it Wisely

Let me date myself here for a second….”My bags are packed. I’m ready to go…” Next week marks the start of the 12th Integrated Systems Europe show in Amsterdam. Did you know that this show actually started in Geneva, Switzerland and had less than 3,500 attendees? And that if it weren’t for the aggressive support […]

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