Tag Archives: pro AV
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3 Reasons Why InfoComm Is Like the Family Reunion of the Industry

As we start to plan for InfoComm 2017 in June, I was struck by how the show has become the family reunion of our industry. Here are three reasons why 1.  It is the “don’t miss” event of the summer If you are in the AV industry, you start each year by putting InfoComm on […]

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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Built to Last

When designers and architects approach a new environment to design, they think long-term.  Buildings are expected to stand the test of time, and interiors are expected to last for decades.  Iconic properties, like public and institutional buildings, do not change frequently so they must be designed for the long-term and built to last. This is […]

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Three Reasons Ruggedness Matters

You can no longer walk through a shopping mall, airport or museum without seeing video screens and digital signage technology on display. It is no surprise that industry analysts continue to predict double-digit growth in the digital signage market, and that industry events are attracting widespread attention. We require so much more of public displays […]

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3 Ways to Avoid Bad Digital Signage Installations

You don’t have to look hard to find examples of poorly designed, poorly installed or poorly maintained digital signage displays. They are as ubiquitous as digital signage itself.  I have been tempted many times to tweet pictures of such installations with the hashtag #AVFail, as I know others in the industry have been tempted to […]

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