Tag Archives: sales

“Please, Sir, May I Buy Your Product Without Seeing It?” Said No One Ever.

I’m having a hard time understanding some vendors these days. A number of them don’t seem very preoccupied with the idea of actually selling anything. The latest drama I’m dealing with is a company that doesn’t seem to want to bother doing demos of their products. Now that a lot of AV gear has become […]

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You Can’t Always Get What You Want

InfoComm’s March 2014 Economic Snapshot’s been released (see my blog post, Safe and Sound – Lessons from the March 2014 InfoComm Economic Snapshot, for an overall summary). In this post I’m going to offer a closer look at the technology that education technology professionals are looking for, and bring to light some of the frustrations […]

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Safe and Sound – Lessons from the March 2014 InfoComm Economic Snapshot

The latest InfoComm International Economic Snapshot Survey indicates that the marketplace for both AV providers and end users is sound and stable. While the InfoComm Performance and Demand Indices are not showing significant expansion, no additional ground is being lost. More importantly, there are no significant drop-offs expected. While some segments are performing better than […]

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3 Reasons Digital Signage is Growing

It is easy to see that digital signage has gone mainstream.  The market is growing by over 35 percent and industry experts expect more than 22 million digital signs to be deployed by 2015. That’s one digital display installed every 3.5 seconds. The growth of digital signage is no surprise considering the many benefits it delivers.  To […]

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Can a Sales-Driven Philosophy Hurt a Company?

I know that without adequate sales, a company will wither on the vine. But can a sales-driven culture also harm a company? From my experience instructing hundreds of audiovisual integration professionals and working with a multitude of AV integrators and technology management organizations, my answer is a resounding “yes.” It’s especially true when the sales department doesn’t see […]

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