The Value Proposition of Videoconferencing May Have Been a Little Off, but That’s Okay

Have you seen the new TV advertisements for GoToMeeting, the online collaboration tool that most of us have probably used at one time or another? The company is highlighting videoconferencing integration and touting reduced travel as a top benefit. Been there? Done that? I probably don’t need to remind you that post-9/11, extensive travel seemed […]

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The Other Side of the Fence

I recently left the safe and familiar surroundings of a college campus and a position as a media specialist, managing audiovisual systems throughout the university’s three campuses, for a job as an applications engineer with a Midwest-based manufacturer. Naturally, I knew there would be some overlap in job responsibilities and key skills. After all, I was staying in […]

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Weekly Reading: An 800-Pound Gorilla in 4K

When I’m not reading stories from the Interwebs, I like to curl up in an easy chair in the living room and listen to the radio. (Not totally true. It’s usually in the car, and no curling up.) You probably know by now that in listening to NPR recently, I got an earful of the […]

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Weekly Reading: If I Were a Square

According to Weekly Reading‘s final survey of InfoComm AV Executive Conference impressions, one executive feels like the industry is back, baby; another is impressed by the size of the pie; and a third underscores the importance of AV integrators pushing services because there are a lot of “me-too” products out there. But, yes, there have […]

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Apparently, eBay is Your Competitor

At the InfoComm AV Executive Conference earlier this month, it was asked, “Is Amazon an AV company? Is Google?” The former because Amazon, in addition to books, diapers, and kitty litter, sells AV equipment. The latter, I imagine, because Google does a lot of cool stuff. Since I think we agree, pro AV has already moved […]

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