AV Professionals Embrace Their Role As Storytellers

Does the AV industry really think it has nothing to say about content? All of your clients have stories to tell; AV professionals don’t just provide a delivery mechanism for those stories — they are coauthors.

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Digital Signage

A Brand’s Best Friend: 3 Ways Digital Signage is Like Your Favorite Pet

There is nothing like the unconditional love of a beloved pet.  According to the American Veterinary Medical Association, 36.5% of American households have dogs and 30.4% have cats.  Why do so many people have pets?  The same reasons that brands should be considering digital signage. They greet you at the door Pets are always happy […]

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Another Way of Experiencing Star Trek

I’m not a Trekkie. I watched Star Trek a little when I was very young, but that’s about it. It’s weird, though, because Star Trek is such a cultural phenomenon, how much you get to know — or think you get to know — about the show just by hearing other people talk about it all […]

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Bert Jacobs_AVEC16

For the Love of the Job

Bert Jacobs, Co-Founder/Chief Executive Optimist of the Life is Good Company, addressed InfoComm’s fourth annual AV Executive Conference in November. Among his messages was one that many audiovisual professionals understand well.

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infocomm confetti

Growing An Industry Into A Market

I was recently at the Stampede Vendor Summit in Buffalo, NY, and came across a familiar character. He was (oddly) all black-and-white, slouching low in a leather armchair, sunglasses on, facing a stereo system and being blown away. You’ve seen him: tie flying back, lampshade tipping, cocktail glass falling over. It’s the Maxell guy, from […]

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