Growing An Industry Into A Market

I was recently at the Stampede Vendor Summit in Buffalo, NY, and came across a familiar character. He was (oddly) all black-and-white, slouching low in a leather armchair, sunglasses on, facing a stereo system and being blown away. You’ve seen him: tie flying back, lampshade tipping, cocktail glass falling over. It’s the Maxell guy, from that iconic 1980s print ad for Maxell tapes.

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CTS Training: Lessons Learned from Delcom

By: Sean Delph, Delcom Group Today’s audio video consulting and integration businesses know all about InfoComm’s Certified Technology Specialist™ (CTS®) program. Over the past 30 years, CTS has clearly emerged as the leading AV professional credential. Obtaining the InfoComm CTS® certification is challenging. Companies seeking to secure or maintain AV industry leadership wisely invest in […]

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Building A Bigger Table

The success of the Women of InfoComm Network has given the association the confidence to create programmatic homes for other groups that are underrepresented at InfoComm. InfoComm recently launched the Young AV Professionals Council, with more than 200 members around the world.

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The Backbone Of An Industry

The possible erosion of the traditional commercial AV channel may have been overstated. In some circles, there was speculation that the consumerization of technology and Big Box-ification of AV distribution might lead to customers cutting out trained, knowledgeable AV middlemen and buying their systems directly from manufacturers or retailers. In truth, there’s little hard evidence of such a trend. And frankly, that should surprise no one in the AV industry.

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Return on Intention

In the AV industry, we love to talk about return on investment. Taking the acquisition costs or the total cost of ownership and comparing it with the success metrics of our customers to justify the project. And often these conversations lead to customers feeling like the investment is too great for the payback, especially when […]

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